5 Things you Must know about Branding your Small Business

Branding a business and that took a small one is quite a daunting task. It is however doable with some forethought and consistency. With some tips you can establish your brand in the market and make your own space.

Knowing Your Customer:  Customer is the king in the business circle and everyone in the scheme of things demand plug and play facilities. The world has moved beyond logo and designs. You need to build relationships with your customer. This is possible when you are fully aware of what they need and can you serve them on a platter. As a businessman you need to understand what they purchase, why they purchase and how they purchase. Which channels they use to peek into businesses similar to that of yours.

Zero in to your niche audience the ones who benefit the most from what you offer. Customize your brand and services to this niche segment to focus on them primarily rather than trying to create an appeal at once on several quarters. As your business grows and enter into new markets you will for sure carve out more niche sectors which will need to be tapped. When you begin marketing for your niches then you can design value propositions with each target market in mind and address their distinct needs.

Knowing Yourself:   First step begins by knowing yourself and your product. What inspired you to create the business? Is there anything new that you are bringing on the table for your customers that would compel the audience to look into the product and go ahead to buy them? Your brand must sell itself. You can make it by offering the simplest solution for a common problem which ails a customer or you are offering something unique not available in the market. Whatever it may be it is that something vital that you have to offer for your potential customers. Focus on that and deliver the best, customers will make a beeline for you in the long run.

14 Reasons Why Your Small Business Needs A Blog

Communicating Effectively:  As people say, “first impression is the last impression”, it is very important to get the first step right. The product may or may not be good but hallmark of good salesperson is that they turn the ordinary into extraordinary through their tongue. In the process your customer himself will start advocating your product just because he fell in love with you in the first place. So open communication always helps you in your business and the world starts taking notice of your company. Investing time and energy into fostering long-lasting relationships with your customers will pay you rich dividends in future.

3. Communicating Effectively

Design to Impress:  A well designed product sells on its own since appearance counts. The style and design of your logo, headline, catchy phrases, color, and so on must be unique, lend an aesthetic appeal and touch the heart of the masses. Such products give a surety to your customer that it won’t go wrong. This reinforces the value of your product in the mind of your customer and eventually builds the brand. You need to turn your customer into a fan of your product with the best designed e-mailers, brochures, advertisements, websites, etc.

Consistency:  More often than not you know what your favourite drink tastes like, you know what the smell of the scent that you use every day, and you can make out what the phone which you ordered online looks like. This is made possible due to the familiarity and consistency of products such as these which you use regularly. In the same way it is utmost important that the product you wish to sell is known to the audience and you are consistent with it. Without consistency your product will not be recognized and profits won’t come to you. So build up on the great array of designs that you have come up with for your product and deliver them on a platter for your customer. Your research, design and message consistency determines your success besides building long-lasting and profitable relationships and the game begins with your website, the front-end of your business.

Five Cool Frontend Development Tools

Officially we are witnessing “Fourth Industrial Revolution” in front of us with technology creating an entire new generation of web applications. These are richer in content and making these demand constant changes on the front-end. Firms are in search of resources to shift gears and streamline their work and increase productivity on a day-to-day basis.

Developers spend quite some time researching for design blogs and browsing through various websites for tools to garner an easier flow for their work. The following 5 cool front-end tools could come handy for your everyday business output.

Edge Code

adobe.com/edge/code

Formerly christened as Brackets, Code has been built by Adobe Systems to enhance the capabilities of other applications, for example, Dreamweaver. Adobe Edge Code is a lightweight text editor for web developers and designers. It gels well with HTML, CSS and Java Script Code comes in-built with all functionalities of the erstwhile Brackets and additional extensions that integrate with other Adobe products such as Edge Inspect, Edge Web Fonts, and Adobe Kuler. This gives you access to a world of fonts and color palettes that you could use in your development Endeavour.

Edge Code

For those having Apple ID, Code comes free. It is well worth a try since it speeds up development time through display of code changes directly on screen.

Snipping Tool

Pressing print screen button and copying the image on screen is a shortcut to show someone what is on screen. This is exactly what a snipping tool does. Snipping tool is a screen shot tool. Select the area and in the editor highlight or encircle the areas for review, save them and send across or use for future reference. You can capture a free-form snip (drawing a free-form shape around an object), rectangular snip (dragging the cursor around an object to form a rectangle), window snip (selecting a browser window or dialog box that you want to capture), and full-screen snip (capture the entire home screen).

For Windows 10, open Start button and type snipping tool in the search box and select snipping tool from the list. You can after saving the snap shot email your client for further action.

Codepen.io

codepen.io

Codepen is the handiwork of CSS wizard Chris Coyier and his friends Alex Vazquez and Tim Sabat. Codepen is a social development tool for front-end designers and developers. A unique feature of the tool is that it allows users to experiment with code in the browser itself turning it into a virtual playground. Want additional features, get on to their paid account, it will be a virtual treat.

codepen_io

Breakpoint Tester

breakpointtester.com

To easily test the responsiveness of websites at various breakpoints when creating something responsive is a challenge. Breakpoint Tester solves this issue and helps you scan sites’ style sheets for defined breakpoints and display them tiled in your browser. Breakpoint Tester is a handy tool for getting an overall view of how a project stacks down.

breakpoiint

Last Pass

Lastpass.com

Last Pass is your password manager and password generator that locks your passwords and personal information in a secure vault. In the process it keeps you protected. Since it keeps a track of all your account login details you are not required to remember your passwords, key them in or click on the forgot password button. They give a great way of reducing login time and managing accounts between teams. Last Pass has got safe and secure safety features and can be customized as per your needs.

lastpass

Panda

http://usepanda.com/

Panda is a great chrome extension tool to stay abreast with what is going on in the design industry. You can make the most of Chrome with this extension tool. Panda can replace your default tab. Enjoy the peace and quietness of the lively news feed on the left and beautiful tiled feed on the right.

panda

Looking for Cheap Web Design Services in Australia. WebCanny, a leading Australian affordable web design company. We commenced operations 8 years ago when I saw a gap in the web design market. Many web designers were still charging $3000 to $5000 for normal 6 page websites and I could see we could provide similar quality websites, with a massive focus on marketing your business, for a fraction of the cost.

social-media

Widen Your Company Horizons with Social Media Presence

Social media is today the biggest platform for any business venture. Whether you are a start-up or an established brand you need to be present on all social media platforms to leverage potential and keep your business growing. The Internet as a source of information and market opportunities is a humongous platform and as companies get into the game they establish a footprint in the market. From Facebook to Twitter, LinkedIn to Fastpitch, Instagram to Pinterest to Tumblr, the list keeps growing and this necessitates that businesses stay tuned to make the best of the plethora of opportunities that the world of social media has thrown forth.

Mark Zuckerberg, founder of Facebook had once said, “Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” This becomes true when it comes to social media. All these channels are nothing but your biggest friends in electronic media that enhance the popularity of your products through online presence. Marketing executives that companies hire may or may not have impact on strangers and whatever impact is created will be limited geographically but social media has no such limitations. It is available 24×7 as your business partner transmitting your business and keeping it alive in the minds of the public.

facebook-strategy

Concurring with the views of Zuckerberg, Annie Winter, and an Australia based blogger and social media enthusiast said, “Social media has changed the way businesses used to operate two decades ago. Online channels such as Facebook and Twitter give companies a free hand to place advertisements and connect with the entire world with the press of a button. Social media is the key to open up a world of business opportunities and procure clients, understand their requirements and give for them what they are looking for. In the way, you build a rapport that can be long-lasting.”

Read: Facebook Marketing Strategy

Perhaps the biggest thing that social media does is that it creates brand awareness even when you start from zero. Your potential customers by clicking on your page will gather knowledge on the products that you display. It builds a perception about your company. Carefully constructed audio-visuals and messaging on your viral marketing sites will pay rich dividends. It is important that the messages need to be consistent with the kind of brand image that you want to promote. It is also important to focus on following like-minded companies to help create synergies between your products and services. Furthermore, always take a feedback from your customer on your products. You could initiate a conversation with them. Engaging your company with customers online will further increase chances of garnering business opportunities and build your brand among the public.

Generally, people would retain or share information which is of use for them in their daily life and getting the pulse of your customer and bring forth such brands will obviously create rooms for accommodating your business within their mindsets. Additionally, it is important that besides keeping your customer engaged the officials of your company act professionally and operate within boundaries that they are supposed to do. You shouldn’t indulge in abusive language when a customer doesn’t buy your product or gives a negative comment about it in the company’s social media page.

Social Media Presense

Whenever a customer chooses to buy a product from a company the first thing that he or she would do is to read the business’ social media page. Reviews play an important role in this. Many customers will try out your product because their close friend or relative or colleagues have liked your product, used them and posted positive feedback on it. So having a large social media following is very critical to keep your business running. Positive reviews matter a lot.

Perhaps you could do this by posting an interview of one of your customers that have used your product because it will be they who will be speaking rather than you mouthing about your company. In this way, you could avoid beating your own drum. However, as in every business, social media also has its pitfalls.

There are cases when a customer or anyone from the public may post some seriously negative comments creating an adverse impact on your business. The best way to get back into the rating is by getting your customers happy with your services to post positive feedback which can overshadow the negative effects.

Whatever be the case it is true that today social media plays a prominent role in shaping business and the onus is on companies on how to make best use of the opportunities brought forth by these channels and establish their presence across the globe successfully.

Top 3 Ways to Market Your Business Online in 2017

We are witnessing the fourth industrial revolution (Industry 4.0) unfolding before us. Just as you have information about your product on your fingertips, customers also have information on their hands.

They are connected through a net and they can access data and information anytime and anywhere they want. The digital world is the first place where you get in touch with your potential customer for marketing your products. Knowledge on this alone won’t suffice. We are in 2017 and it is the age of cut-throat competition. Your products may perhaps be the best but to be the first is a daunting task and for this, it is essential to get the basics correct first.

Website

The foundation is laid with your website. Customers first visit websites to check out what you have to offer, to see the descriptions, check if any offers or discounts are there and the shipping rates if they happen to be placed in a far flung region, and so on. For this, the homepage needs to be simple yet attractive. Information must be visible without having too much to scroll. This is important since many customers wouldn’t be patient to see what is down below.

Establishing communication is another factor in having a successful business outcome. Can your customer, if you are a service related business, see a click to call icon above the fold, i.e. without scrolling, and can he by clicking that call you up directly instead of having a service provider do the job.

These are certain tips to be kept in mind while constructing a website in the year 2017. Also, it is the age of smart phones and everything is made available instantly through phones carried in pockets. Search Engine Google had last year stated that it is giving importance to mobiles first and then only desktops and laptops.

Since around 60 per cent of the searches are now carried out on phones it is imperative that you have a mobile friendly website. You need to keep this factor in control else fix it as soon as possible to stay competitive in 2017.

Also Read: 5 Reasons Why You Need A Website Re Design

Ad Words and SEO to improve Search Engine Rankings

Google is by default the place where anyone would search for information. This huge search engine has created the most measurable forms of marketing and advertising in history. Google Ad words enable you to reach out to millions in one shot.

You can sell your goods or services to the entire world. Splitting your campaigns and Ad words will be a good idea. The campaign usually must be a base word. For example, you can keep your campaign as “manufacturing” and the ad groups within that key terms can have variations such as “electronics manufacturing”, “plastic manufacturing”, and so on.

Your work will become more organized, creative and you will end up viewing the performance of different terms and create extremely specific ads for your target customers.

Also Read: Strategies To Drive More Traffic To Your Website

Affordable SEO Services

Ad words and search engine optimization (SEO) are closely related than ever before in 2017. Google’s Quality Score is a witness to that. Google looks at the content on your website which is the same content contributing to your organic ranking.

It looks at that and the Ad words and how much they are related. If yes then your rankings improve. A good Quality Score can place your company above your nearest competitor.

Quality Scores and SEO are directly interrelated along with the organic ranking and the more time you spend in enriching your content in those directions the better your ranking will become with Google gradually placing it above your peers.

Facebook Lead Ads

Are you on Facebook? It is an often asked term. Facebook has more than 800 million active users and 200 million logs on to the medium on a daily basis. Your Facebook page is the extension of your website and it needs to surpass your website in terms of your interaction with the customers.

Facebook Leads

You can spend some time daily on browsing through web pages that have used Facebook to the optimum and reproduce their formula on yours as well. Facebook will help you create fan pages and for this, you need to frequently post new content such as videos, short messages, audio visuals, replying promptly to comments from viewers, get them to press the like button, and in the process develop a one-to-one relationship with your client.

Develop an interactive page and get a lively community of people to discuss your business among them. Cash on to the opportunity brought forth by the digital world and achieve extraordinary results.

 

The Ultimate Checklist For Your Shopping Cart Website

Before you go in for an eCommerce website, you need you need to make sure that you make a shopping cart checklist which incorporates all your present and requirements. That way, you can be sure that nothing is left out, and your shopping cart website design is perfect.

REGISTER YOUR BUSINESS

To start off with your eCommerce website, you need to register yourself in one of the below business structures

  • Sole Trader
  • Partnership or
  • Company

The next step is to choose a business name, following which you need to register with Inland Revenue for tax purposes. For more details click here.

Looking for Affordable Shopping Cart Design in Melbourne, Canberra and Sydney Click Here

GET A WEBSITE / DOMAIN NAME

Once your business name is registered, you may choose a domain name to go with it. Suppose your business is registered as ‘Glen Tailoring’, and glentailoring.com  is not available, then you may opt for TailorGlen.com. The idea is to have a domain similar to your business name. However, do not use Glen-tailoring.com, as your audience may omit the ‘hyphen’ while typing and perhaps get re-directed to some other site or get an error along the lines of “the page doesn’t exist”.

LOOK AND FEEL

The look and feel of your eCommerce website design is most important to retain a first time visitor. If your website is difficult to navigate, then your visitors will click away. Apart from the navigation part, there are also other important factors which do matter:

  • A great looking logo
  • Multi-browser compatibility
  • Promotional graphics and hyperlinks to your products
  • Call to action (CTA) to your important website pages
  • Search box to help customers search for required information or product on the website
  • News Updates
  • Promo banners, to attract audience clicks.
  • Links to popular products, recent purchases, and suggested products.

All the above points are the essential for making your website look pleasing and easy to navigate.

MANAGING THE OVERALL E-COMMERCE SITE:

ecommerce website, shopping cart, ecommerce website design

PRODUCT PAGES

Your product page is like the heart of your shopping cart website. Your products are the reason why you have a website in the first place. So it must be kept in order. Below are a few suggestions.

  • Each of the products should have a proper description.
  • Their specs and sizes must be made available.
  • The product page must contain photographs of the specific item taken from different angles.
  • If it is available in different colours, then, customers must be given the option to display product pictures of the chosen colour only.
  • Social media sharing buttons must be made available so that people may share their favourite product with friends who may be interested too!
  • There must be an option to comment as well as view others’ comments about the product.
  • The page must have “Add to cart” option so that the customers go ahead and buy what they want, without much delay.
  • A “Wishlist” option may be provided, in order to help them plan future purchases on your site.
  • The availability of your products, as well as the quantity currently available, must also be visible on the product page.
  • Keywords must be used on individual product pages to increase the search engine visibility of each product.

BLOGS TO ADD VALUE

ecommerce website, shopping cart, ecommerce website design

Your company needs to stand out from competitors. A blog page is therefore very essential to help your website get organic traffic. Your blog articles can help you get a better SEO rank, because of the valuable information you provide to your website visitors. Your blog postings may include the following.

  • Field specific articles
  • Company updates or events.
  • Latest industry developments.

CHECKOUT, SHOPPING CART AND WISHLIST

A Shopping Cart is the most important part of an eCommerce website and the one which ensures bread on the dinner table. So make sure that the process seems like a piece of cake to your online shoppers. Ensure clear display of the price or discounted rate (if the customer adds more items to the shopping cart). Make provision for the promo code, which may be used if applicable.

Once the items are chosen, and the shopping cart is ready, the calculations must incorporate the taxes and shipping charges according to the chosen destination.

The payment section must accept all payment methods and cards. Make sure that the security seal is visible, during the payment process.

If you are dealing with online downloads, then specify the downloading instructions on the product page, as well as your follow up email with the actual download link.

FOLLOWING UP WITH CUSTOMERS

Once a customer purchases a product from your eCommerce store, you may follow the below checklist:

Send a ‘thank you’ email with a picture of the product and receipt.

Ask them if they are satisfied with the product; follow it up with a request for a review of your product.

You may email them your offers for their abandoned shopping carts.

There are many finer points which go into making a successful eCommerce website. Have we missed any? Do let us know your suggestions in the comments below.

7 Tips for Successful Video Marketing

Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24x7.

Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.

Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.

The plus point with putting up videos is that you don’t take the pain to explain again and again.

Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.

Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.

Also Read About: Promote Your Business With Mobile Internet Marketing?

Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.

 

Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task.  To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.

Searching your videoContent is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.

Read About: 9 Content Marketing Ideas For Success!

Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.

Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.

Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.

How Do You Promote Your Business With Mobile Internet Marketing?

Mobile internet marketing, which also includes App marketing, can help you drive engagement to your brand, grow your customer database and get more sales. established fact that more than 50% of web visitors browse through mobile devices. In fact, Amazon.com has recently released stats that showed that 60% of the users did their purchasing in the recent holiday season over the mobile. That amounted to around $1 Billion in sales for Target.com.

A strong mobile marketing strategy is a must. According to target.com, it was reported that more than 60% of its traffic from November to December 2015 came through mobile devices.

In order to benefit as a business owner from your mobile internet marketing strategy, here are a few tips for having a mobile friendly website:

1.Have the right set of keywords

Keep the keywords phrases to a minimum of 3 words, don’t go beyond that. Also, make sure that you make use of local terms along with the keywords. That way, you will be more visible in local searches.

2.Provide contact information

If your business has a physical office, then provide the exact address and location details. Make sure that you include a map. This will enable your customer to find you locate you more easily. If you need to register on Google maps, go ahead and do so.

3.Incorporate the offers on-site

Once you have a campaign running, you also need to have offers incorporated onto your mobile site. Along with the offers, also, place an opt-in form for users to register and receive future promotional offers.

4.Be device friendly

Make sure that your mobile website is compatible with all devices. Update your code, in case, a new device comes along, so that users of this new device don’t miss out on any of your offers.

5.Location-based mobile internet marketing strategy

According to stats, shopping takes place within a 15 km radius of a consumer’s residence. Hyper-localized or location-based mobile advertising, uses data analytic tools and IP geo-location technology to influence social data insights and location data. Make sure that you use this new technology to target people based on their ‘current’ geographical location.

SMS Mobile Marketing

There is a myth that SMS mobile marketing is full of rules and regulations and there are a lot of cases pending in the courts where people have these businesses ‘cornered’. The fact is that SMS marketing is like any other channel like social media and email, where certain rules and regulations (classified under “common sense” category) do apply!

A few SMS tips:

  • Your SMS campaign has two parts (a) keyword and (b) short code

  • It also includes a call to action

  • Add incentives as part of your message ($20 off or 50% OFF)

  • Make sure you have an opt-in message first so that only willing customers will be part of your list.

  • As your campaign goes along, analyse how it is going. Also, have a consistency about your campaign and don’t stop all of a sudden.

  • You may thus, send them relevant offers if they are presently very close to your location using hyper-localized SMS mobile marketing.

Using Whats App and We-chat

You may also use popular chat applications as part of your marketing campaign

  • If you are targeting Chinese, then get your advertisement on WeChat

  • If you are targeting India or Singapore, you need to know that WhatsApp is a very popular means of keeping in touch

  • You may use such popular Apps as marketing platforms and run some popular contests to encourage people to share these contest pictures across their contacts in their network.

Thus you can have the vast expanse of the mobile world at your disposal, and make the best of it using a proper mobile strategy, and incorporating the above-mentioned tips.

When and where do we reach these mobile users with our ads or online campaigns?

According to stats over 90% of these users have the mobiles with them 24×7. That means they can be reached anytime with our ads and online marketing campaigns.

Customer Service

Most of the online products involve shipping, handling, and door delivery; thus, the consumers need you to be there when they have clarifications or complaints. There is no space for a mobile “dead air”. The services must be managed efficiently and appropriate communication channels must be kept open, all the time!

There are so many innovative ways to do mobile marketing and so much literature written about it, that most people really don’t know where to begin. Here are a few more ideas:

Discovering new ‘mobile habits’

For e.g., taking a “Selfie” is a popular hobby, it can be exploited to serve your business ends. Photo contests can be held, where people click selfies with your products and stand to win goodies.

Selfie Campaign called #KissForPeace

Axe Deodorant capitalised on this selfie craze on Valentine’s day in 2014. Going with their tagline, “Make love, not war”, they asked couples to take selfies of them kissing each other, in order to support their cause for peace. This generated 10,000 tweets on Twitter and 8,000 on Instagram. The company also cross-promoted this contest on other media like TV and even the Billboards in Times Square.

The IKEA way

Ikea has recently come up with a mobile Application (App) , where you can take pictures of your home, and then place the desired furniture (from the 3D IKEA catalogue) in that space and see how it looks. Now this can automatically attract lots of signups and downloads, product awareness as well as sales.

Mobile App marketing – develop an innovative App

You may plan your mobile app marketing strategy along those lines. For E.g., if you modify cars, then you can have a similar application which can do the below tasks.

  • Users will be able to select their car model from the 3D – library display in the app.

  • They can choose to colour the car according to their choice

  • They can add a spoiler, bumper, halogen lights, and other accessories, carpets, seat covers etc, and see how their car looks like thanks to the App’s realistic 3D simulation capability.

Having an ‘app marketing strategy’ results in the below advantages:

  • You will be visible to your prospective customers all the time.

  • It is a direct marketing channel, where your services and products can be got at the touch of a button.

  • You can also be sending updates and offers directly to customers.

  • More the app gets downloaded, more is your customer database – it is as simple as that!

If all these ideas are confusing and still you don’t know where to start, then look around to find a success story and take-off from that point. Success in the world of internet mobile marketing is just a matter of spotting the opportunity when it comes along and making the most of it before your competitors do.

 

Why Client Needs a Website Redesign? What he can expect from it?

As the financial year begins it is time to look forward to give shape to the novel ideas that will take your business onto a new plane. The quest for success begins with the initiation of the redesign process of your website, your interface with customers.

Why Website Redesign is Important?

Businesses are realizing the potential of website redesign. It builds your future. Brands which sell across the globe sell most of their products if not their whole business on the online platform. As customers become more tech savvy, online shopping is gaining in popularity. Remember, many of your customers aren’t patient enough to wait for long and it is crucial that all links function properly.

We are living in the age of fourth industrial revolution (Industry 4.0) and technology is changing at a rapid pace. In this fast moving digital world your website design and layout could become shop-worn even more quickly. Non-standard coding practices can hurt your search engine optimisation real time.

A nice looking easy to use < a href="https://webcanny.com.au/responsive-web-design">responsive website will bring more customers for you. Many browse online to check your company’s profile and online presence. They also check what your competitor offers before taking a call. The first impression is always the last impression and in this your website is your salesperson working 24x7.

Also Read about:  5 Reasons Why You Need a Website Re Design

When to Design?

This is a million dollar question that we often ask. Although there are no hard and fast rules on a time frame to redesign and redevelop your website, however, industry experts say that website must be redesigned in around 3 - 5 years. If you are in an industry that is likely to experience fast changes in products, services and technologies then you need to do it more often than not.

Website and Customers’ Relationship Matters

So you have decided to do away with the redundancy and realized it is time to add those new features, functions, pages, gadgets and widgets to your website to tap business opportunities and stay alive in the market, all in the allocated budget.

The most important thing to be considered is that your website is not about you and that it about your clients and their needs. Visitors come to your site for getting what they need. Can you provide solutions or eliminate their problems, this is what they want and why they come to you. What is in it for me is what customers see.

Website purpose is to make money and lead a conversation with people, establish a connection, guide them through the buying process until the product is sold. So you need to publish information that is correct, in simple English and with no grammar mistakes.

Busy customers wouldn’t have the time to browse through a poorly loading site. They will switch to other options and plenty are available. So never shrink away from investing in extra money to build up a site that would attract visitors and give you your business.

A well-executed website redesign can do wonders for your business. It can put your company on the global map. It is however to be kept in mind that website redesigning is a cumbersome process and would take away considerable time, energy and money from your schedules.

Check Out here Our Cheap Website Design and SEO Services around Australia.

The Importance of Reviews for Online Marketing

With the advent of e-commerce, people are buying products from the convenience of their homes. However, they are careful about what they buy, thanks to online product reviews

The Importance of Reviews for Online Marketing

Online reviews are the magic tool which can help a business gain more customers. It also adds more credibility; people will trust your product when you have a lot of positive reviews. In fact, while browsing for mobile apps, online buying or even booking movie tickets, online reviews influence our decision.  Only after reading those reviews, we decide on whether or not we should go ahead with the respective app download, product purchase or movie ticket booking.

Getting Reviews

Getting reviews are very important for any business. You can dedicate a separate page on your website for customer reviews. We can also offer popular bloggers a few free samples of our product, in exchange for a review. Existing customers should not be ignored either. You can also forward them samples of your new product in exchange for their valuable time and effort in reviewing your product. Automated software or an e-commerce review application like Trustpilot can also be incorporated onto the website. That way, visitors will be prompted to leave a review before leaving the site.

Handling Bad Reviews

For every ten good reviews, you may receive at least one bad comment. It is a fact of life, you can’t appease everyone. A negative review must immediately be responded to. If the product is genuinely faulty, then it must be replaced. If there is something wrong with the service you are providing, you might need to sincerely apologize for the inconvenience caused and set things right immediately. In fact, your timely response to a negative review will have a positive impact on the other web visitors who are watching, and will take a note of your prompt customer service. If you are sure that the customer is mistaken and there is no fault from your end, you may convey it politely. If at any point you feel that the customer is being unreasonable and any further communication is pointless – then it is always better to keep silent and stay away, as further communication will aggravate the situation.

Good for SEO

Having good business reviews also helps in search engine optimization. Google always looks for fresh content. Having a review form incorporated into your website provides for the same. People also search for product reviews on Google; thus, reviews are good for online marketing. Having your ‘product name’ PLUS ‘review’ typed in the Google search box will automatically get you a share of that traffic depending on your ranking.

Do Customers really Read Reviews?

According to a recent study, 86% of the customers read online reviews before buying a product. About 80% of them said that their decision is influenced by negative reviews. Most of the positive reviews came on Facebook while the negative reviews came via review websites. One thing customers are skeptical about is websites with ‘All-Positive’ reviews. The common perception is that ‘Nobody is perfect’; therefore, a company having only positive reviews is most certainly faking it.

If your company is not yet online, you may plan to do so, and approach a Webdesign Company to start with. The next step would be, to promote it to attract more customers. Apart from social media promotions, having genuine reviews from loyal customers will definitely give your product the much-needed boost.

How to Optimise Your Landing Page

Optimise Your Landing Page helps you different ways.Almost all businesses with a website, also need a perfect landing page in order to convert online traffic into leads and sales. So, how do we go about creating a perfectly optimised landing page? Here are some tips.

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A perfectly optimised landing page helps generate more conversions from the incoming web traffic. It ensures that the customers stay on the page for a longer time and get the message it is trying to convey. So how do we make sure that our landing page becomes ‘the perfect one’ for getting leads? Given below are a few landing page best practices.

Make it Easy

The information on the web page must be clear; a visitor must be shown why he is there and what action needs to be taken. There shouldn’t be any unnecessary clutter on the site like excessive text or pictures. The website must look neat and tidy.

Make it Point wise

Have information displayed on the landing page in the form of bullets. Bullet points are easily understood by people; they contain the gist of the message you are trying to convey and are easily readable.

Whitespace and its Importance in Optimisation

Whitespace is absolutely essential in increasing the number of conversions. The visitors can easily be directed to check out your offer, see the benefits; read the testimonials and perform certain actions. Whitespace makes sure that they go about it without any confusion or risk of getting lost in the website’s clutter.

Good Imagery

Images are definitely very pleasing to the beholder. The website visitor will definitely be impacted by the images apart from the message you are trying to convey.

Contrasting Colors and Good Font

Always use a light background with a contrasting Text color. A good font will make it easier for your ‘call for action’ to really stand out.

Obey the 5-second Rule

You must possess a ‘Killer page’ to convert your visitors within 5 seconds. If you fail to so, it indicates that your prospective client has defected to a competitor’s website.

Have a clear CTA

Your Call to Action (CTA) message must prominently appear on your optimised landing page. People must not be left stranded, searching for it. Therefore, make it bigger and allow it to stand out.

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What’s your USP? Why the Urgency?

Make a clear point of why clients must choose you and nobody else. Make your Unique Selling Point (USP), clear and convince the visitors what they will lose, by not taking action. Make statements like:

  • Get 50% DISCOUNT on our services
  • Offer EXPIRES in 48 hours
  • 10 Pieces left
  • Offer open till stocks last!

Make it convincing

Let the web visitor know the importance of what he stands to gain by becoming your customer. You must be able to convince him why he should care about your offer and what he stands to lose by opting out.

Check out your Competition

Visit the landing page of your competitors and check out what they are doing better. Also eliminate their defects or bad things by cross checking the same on your landing page. You may also get the inspiration to do much better, once you check out their websites.

Deliver as Promised

Do not over sell yourself. Make promises that you can fulfill. That will make your customers happy. Always give them a little more than they expect. Their goodwill will result in word-of-mouth marketing, i.e., they will tell their friends about you. It is obviously the best kind of marketing you could ask for.

Consistency

The offer on your landing page must be consistent with those on all the remaining media, like a website, brand materials and collaterals. Inconsistency in any of these can create confusion and lack of trust among customers.

Customer Testimonials

Show customer testimonials with full name and picture. After all, people will believe what other customers have to say about your product.

User friendly Forms

Do not use too many ‘compulsory’ fields in your form. Just the name and email address should be compulsory. Too many compulsory fields will definitely cause the visitor to give up filling the form midway and move to another website. Following the above landing page best practices, will help you create a ’Killer landing Page’ which can help in the conversion of web visitors into business leads.

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