7 Tips for Successful Video Marketing

Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24x7.

Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.

Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.

The plus point with putting up videos is that you don’t take the pain to explain again and again.

Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.

Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.

Also Read About: Promote Your Business With Mobile Internet Marketing?

Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.

 

Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task.  To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.

Searching your videoContent is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.

Read About: 9 Content Marketing Ideas For Success!

Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.

Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.

Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.

How Do You Promote Your Business With Mobile Internet Marketing?

Mobile internet marketing, which also includes App marketing, can help you drive engagement to your brand, grow your customer database and get more sales. established fact that more than 50% of web visitors browse through mobile devices. In fact, Amazon.com has recently released stats that showed that 60% of the users did their purchasing in the recent holiday season over the mobile. That amounted to around $1 Billion in sales for Target.com.

A strong mobile marketing strategy is a must. According to target.com, it was reported that more than 60% of its traffic from November to December 2015 came through mobile devices.

In order to benefit as a business owner from your mobile internet marketing strategy, here are a few tips for having a mobile friendly website:

1.Have the right set of keywords

Keep the keywords phrases to a minimum of 3 words, don’t go beyond that. Also, make sure that you make use of local terms along with the keywords. That way, you will be more visible in local searches.

2.Provide contact information

If your business has a physical office, then provide the exact address and location details. Make sure that you include a map. This will enable your customer to find you locate you more easily. If you need to register on Google maps, go ahead and do so.

3.Incorporate the offers on-site

Once you have a campaign running, you also need to have offers incorporated onto your mobile site. Along with the offers, also, place an opt-in form for users to register and receive future promotional offers.

4.Be device friendly

Make sure that your mobile website is compatible with all devices. Update your code, in case, a new device comes along, so that users of this new device don’t miss out on any of your offers.

5.Location-based mobile internet marketing strategy

According to stats, shopping takes place within a 15 km radius of a consumer’s residence. Hyper-localized or location-based mobile advertising, uses data analytic tools and IP geo-location technology to influence social data insights and location data. Make sure that you use this new technology to target people based on their ‘current’ geographical location.

SMS Mobile Marketing

There is a myth that SMS mobile marketing is full of rules and regulations and there are a lot of cases pending in the courts where people have these businesses ‘cornered’. The fact is that SMS marketing is like any other channel like social media and email, where certain rules and regulations (classified under “common sense” category) do apply!

A few SMS tips:

  • Your SMS campaign has two parts (a) keyword and (b) short code

  • It also includes a call to action

  • Add incentives as part of your message ($20 off or 50% OFF)

  • Make sure you have an opt-in message first so that only willing customers will be part of your list.

  • As your campaign goes along, analyse how it is going. Also, have a consistency about your campaign and don’t stop all of a sudden.

  • You may thus, send them relevant offers if they are presently very close to your location using hyper-localized SMS mobile marketing.

Using Whats App and We-chat

You may also use popular chat applications as part of your marketing campaign

  • If you are targeting Chinese, then get your advertisement on WeChat

  • If you are targeting India or Singapore, you need to know that WhatsApp is a very popular means of keeping in touch

  • You may use such popular Apps as marketing platforms and run some popular contests to encourage people to share these contest pictures across their contacts in their network.

Thus you can have the vast expanse of the mobile world at your disposal, and make the best of it using a proper mobile strategy, and incorporating the above-mentioned tips.

When and where do we reach these mobile users with our ads or online campaigns?

According to stats over 90% of these users have the mobiles with them 24×7. That means they can be reached anytime with our ads and online marketing campaigns.

Customer Service

Most of the online products involve shipping, handling, and door delivery; thus, the consumers need you to be there when they have clarifications or complaints. There is no space for a mobile “dead air”. The services must be managed efficiently and appropriate communication channels must be kept open, all the time!

There are so many innovative ways to do mobile marketing and so much literature written about it, that most people really don’t know where to begin. Here are a few more ideas:

Discovering new ‘mobile habits’

For e.g., taking a “Selfie” is a popular hobby, it can be exploited to serve your business ends. Photo contests can be held, where people click selfies with your products and stand to win goodies.

Selfie Campaign called #KissForPeace

Axe Deodorant capitalised on this selfie craze on Valentine’s day in 2014. Going with their tagline, “Make love, not war”, they asked couples to take selfies of them kissing each other, in order to support their cause for peace. This generated 10,000 tweets on Twitter and 8,000 on Instagram. The company also cross-promoted this contest on other media like TV and even the Billboards in Times Square.

The IKEA way

Ikea has recently come up with a mobile Application (App) , where you can take pictures of your home, and then place the desired furniture (from the 3D IKEA catalogue) in that space and see how it looks. Now this can automatically attract lots of signups and downloads, product awareness as well as sales.

Mobile App marketing – develop an innovative App

You may plan your mobile app marketing strategy along those lines. For E.g., if you modify cars, then you can have a similar application which can do the below tasks.

  • Users will be able to select their car model from the 3D – library display in the app.

  • They can choose to colour the car according to their choice

  • They can add a spoiler, bumper, halogen lights, and other accessories, carpets, seat covers etc, and see how their car looks like thanks to the App’s realistic 3D simulation capability.

Having an ‘app marketing strategy’ results in the below advantages:

  • You will be visible to your prospective customers all the time.

  • It is a direct marketing channel, where your services and products can be got at the touch of a button.

  • You can also be sending updates and offers directly to customers.

  • More the app gets downloaded, more is your customer database – it is as simple as that!

If all these ideas are confusing and still you don’t know where to start, then look around to find a success story and take-off from that point. Success in the world of internet mobile marketing is just a matter of spotting the opportunity when it comes along and making the most of it before your competitors do.

 

Why Client Needs a Website Redesign? What he can expect from it?

As the financial year begins it is time to look forward to give shape to the novel ideas that will take your business onto a new plane. The quest for success begins with the initiation of the redesign process of your website, your interface with customers.

Why Website Redesign is Important?

Businesses are realizing the potential of website redesign. It builds your future. Brands which sell across the globe sell most of their products if not their whole business on the online platform. As customers become more tech savvy, online shopping is gaining in popularity. Remember, many of your customers aren’t patient enough to wait for long and it is crucial that all links function properly.

We are living in the age of fourth industrial revolution (Industry 4.0) and technology is changing at a rapid pace. In this fast moving digital world your website design and layout could become shop-worn even more quickly. Non-standard coding practices can hurt your search engine optimisation real time.

A nice looking easy to use < a href="https://webcanny.com.au/responsive-web-design">responsive website will bring more customers for you. Many browse online to check your company’s profile and online presence. They also check what your competitor offers before taking a call. The first impression is always the last impression and in this your website is your salesperson working 24x7.

Also Read about:  5 Reasons Why You Need a Website Re Design

When to Design?

This is a million dollar question that we often ask. Although there are no hard and fast rules on a time frame to redesign and redevelop your website, however, industry experts say that website must be redesigned in around 3 - 5 years. If you are in an industry that is likely to experience fast changes in products, services and technologies then you need to do it more often than not.

Website and Customers’ Relationship Matters

So you have decided to do away with the redundancy and realized it is time to add those new features, functions, pages, gadgets and widgets to your website to tap business opportunities and stay alive in the market, all in the allocated budget.

The most important thing to be considered is that your website is not about you and that it about your clients and their needs. Visitors come to your site for getting what they need. Can you provide solutions or eliminate their problems, this is what they want and why they come to you. What is in it for me is what customers see.

Website purpose is to make money and lead a conversation with people, establish a connection, guide them through the buying process until the product is sold. So you need to publish information that is correct, in simple English and with no grammar mistakes.

Busy customers wouldn’t have the time to browse through a poorly loading site. They will switch to other options and plenty are available. So never shrink away from investing in extra money to build up a site that would attract visitors and give you your business.

A well-executed website redesign can do wonders for your business. It can put your company on the global map. It is however to be kept in mind that website redesigning is a cumbersome process and would take away considerable time, energy and money from your schedules.

Check Out here Our Cheap Website Design and SEO Services around Australia.

The Importance of Reviews for Online Marketing

With the advent of e-commerce, people are buying products from the convenience of their homes. However, they are careful about what they buy, thanks to online product reviews

The Importance of Reviews for Online Marketing

Online reviews are the magic tool which can help a business gain more customers. It also adds more credibility; people will trust your product when you have a lot of positive reviews. In fact, while browsing for mobile apps, online buying or even booking movie tickets, online reviews influence our decision.  Only after reading those reviews, we decide on whether or not we should go ahead with the respective app download, product purchase or movie ticket booking.

Getting Reviews

Getting reviews are very important for any business. You can dedicate a separate page on your website for customer reviews. We can also offer popular bloggers a few free samples of our product, in exchange for a review. Existing customers should not be ignored either. You can also forward them samples of your new product in exchange for their valuable time and effort in reviewing your product. Automated software or an e-commerce review application like Trustpilot can also be incorporated onto the website. That way, visitors will be prompted to leave a review before leaving the site.

Handling Bad Reviews

For every ten good reviews, you may receive at least one bad comment. It is a fact of life, you can’t appease everyone. A negative review must immediately be responded to. If the product is genuinely faulty, then it must be replaced. If there is something wrong with the service you are providing, you might need to sincerely apologize for the inconvenience caused and set things right immediately. In fact, your timely response to a negative review will have a positive impact on the other web visitors who are watching, and will take a note of your prompt customer service. If you are sure that the customer is mistaken and there is no fault from your end, you may convey it politely. If at any point you feel that the customer is being unreasonable and any further communication is pointless – then it is always better to keep silent and stay away, as further communication will aggravate the situation.

Good for SEO

Having good business reviews also helps in search engine optimization. Google always looks for fresh content. Having a review form incorporated into your website provides for the same. People also search for product reviews on Google; thus, reviews are good for online marketing. Having your ‘product name’ PLUS ‘review’ typed in the Google search box will automatically get you a share of that traffic depending on your ranking.

Do Customers really Read Reviews?

According to a recent study, 86% of the customers read online reviews before buying a product. About 80% of them said that their decision is influenced by negative reviews. Most of the positive reviews came on Facebook while the negative reviews came via review websites. One thing customers are skeptical about is websites with ‘All-Positive’ reviews. The common perception is that ‘Nobody is perfect’; therefore, a company having only positive reviews is most certainly faking it.

If your company is not yet online, you may plan to do so, and approach a Webdesign Company to start with. The next step would be, to promote it to attract more customers. Apart from social media promotions, having genuine reviews from loyal customers will definitely give your product the much-needed boost.

How to Optimise Your Landing Page

Optimise Your Landing Page helps you different ways.Almost all businesses with a website, also need a perfect landing page in order to convert online traffic into leads and sales. So, how do we go about creating a perfectly optimised landing page? Here are some tips.

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A perfectly optimised landing page helps generate more conversions from the incoming web traffic. It ensures that the customers stay on the page for a longer time and get the message it is trying to convey. So how do we make sure that our landing page becomes ‘the perfect one’ for getting leads? Given below are a few landing page best practices.

Make it Easy

The information on the web page must be clear; a visitor must be shown why he is there and what action needs to be taken. There shouldn’t be any unnecessary clutter on the site like excessive text or pictures. The website must look neat and tidy.

Make it Point wise

Have information displayed on the landing page in the form of bullets. Bullet points are easily understood by people; they contain the gist of the message you are trying to convey and are easily readable.

Whitespace and its Importance in Optimisation

Whitespace is absolutely essential in increasing the number of conversions. The visitors can easily be directed to check out your offer, see the benefits; read the testimonials and perform certain actions. Whitespace makes sure that they go about it without any confusion or risk of getting lost in the website’s clutter.

Good Imagery

Images are definitely very pleasing to the beholder. The website visitor will definitely be impacted by the images apart from the message you are trying to convey.

Contrasting Colors and Good Font

Always use a light background with a contrasting Text color. A good font will make it easier for your ‘call for action’ to really stand out.

Obey the 5-second Rule

You must possess a ‘Killer page’ to convert your visitors within 5 seconds. If you fail to so, it indicates that your prospective client has defected to a competitor’s website.

Have a clear CTA

Your Call to Action (CTA) message must prominently appear on your optimised landing page. People must not be left stranded, searching for it. Therefore, make it bigger and allow it to stand out.

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What’s your USP? Why the Urgency?

Make a clear point of why clients must choose you and nobody else. Make your Unique Selling Point (USP), clear and convince the visitors what they will lose, by not taking action. Make statements like:

  • Get 50% DISCOUNT on our services
  • Offer EXPIRES in 48 hours
  • 10 Pieces left
  • Offer open till stocks last!

Make it convincing

Let the web visitor know the importance of what he stands to gain by becoming your customer. You must be able to convince him why he should care about your offer and what he stands to lose by opting out.

Check out your Competition

Visit the landing page of your competitors and check out what they are doing better. Also eliminate their defects or bad things by cross checking the same on your landing page. You may also get the inspiration to do much better, once you check out their websites.

Deliver as Promised

Do not over sell yourself. Make promises that you can fulfill. That will make your customers happy. Always give them a little more than they expect. Their goodwill will result in word-of-mouth marketing, i.e., they will tell their friends about you. It is obviously the best kind of marketing you could ask for.

Consistency

The offer on your landing page must be consistent with those on all the remaining media, like a website, brand materials and collaterals. Inconsistency in any of these can create confusion and lack of trust among customers.

Customer Testimonials

Show customer testimonials with full name and picture. After all, people will believe what other customers have to say about your product.

User friendly Forms

Do not use too many ‘compulsory’ fields in your form. Just the name and email address should be compulsory. Too many compulsory fields will definitely cause the visitor to give up filling the form midway and move to another website. Following the above landing page best practices, will help you create a ’Killer landing Page’ which can help in the conversion of web visitors into business leads.

Check Out here Our Affordable Website Design Services around Australia.

How To Deal With Unhappy Customers

Irrespective of the quality of their work, designers may come across some customers, who are definitely unreasonable and hard to get by. They should be handled wisely.

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No matter how professional you may be at web design, there are a few habitually unhappy customers who will always find something to complain about. It doesn’t matter whose fault it is, you may use these tactics to handle the situation.

Listen to them

 The primary way of dealing with unhappy customers is to have them speak out regarding their concerns. Do not interrupt. The aim is to allow them to speak and get it out of the system; that way you can genuinely know what is bothering them and how to help. When it’s your turn, tell them that you have understood their concern and will resolve their issue as soon as possible. They will be glad that you have heard them out and are willing to rectify things. So make sure that you ‘walk the talk’, and resolve it right away. However, you need to ensure that they do not resort to abusive language in order to make their point. Abusive words and actions need not be used to propel you to carry out your job.

Take Time to Respond

 It is best not to respond to such unreasonable comments immediately. Given that your communication with clients is through email or telephone, take an hour or two before responding. This will allow you see the correct perspective of things, and also, stop you from responding unprofessionally.

Stop Escalation

 If a client speaks to you in an annoying voice or is downright abusive, do not hit back in a similar way. Maintain an air of dignity and professionalism and do not stoop to their level. If not, things may get blown out of proportion.

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Self-Introspection

t is being very critical of you, DO NOT concentrate on how to ‘fight’ back. Just take a deep breath and reflect on the possibilities; maybe your work is indeed not up to the mark. The client may be right and some mistake may have occurred. If so, think along the lines of, what went wrong and how it can be fixed. It could be that the client is clearly mistaken and the error is of their own doing. But, in order to be sure of that, you need to think logically.

Move On

In spite of your self-introspection and promise to resolve any issues, if the client is still being unreasonable, then it may be the right time to move on. There is really no wisdom, fighting over a small amount, you may pay it off and let go. It really doesn’t matter who is right or wrong, you cannot afford to waste your time and energy on clients who is unreasonable. You may do so politely, pay those unhappy customers, and bow out respectfully.

These are a few pointers on dealing with unhappy customers, which can go a long way ensuring the smooth running of your web design business.

Search Engine Optimization(SEO) Techniques Which Must Be Avoided

SEO is important for any website. However, it must be done in the right way; a few mistakes need to be avoided.

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Search Engine Optimisation (SEO) is very important for a website to increase its online visibility. There are ways to achieve it ethically. However, there are also some SEO techniques which are best to be avoided.

Page Jacking of Competitors

This is nothing but the copying of the entire website of a competitor in terms of its code, content, SEO keywords, links; and then changing those links to point toward your own website or products. If you don’t copy all the content except the optimization part, even then, your website will be flagged off as improper and will face a ban from search engines, sooner or later.

Keyword Stuffing

Some SEO techniques like stuffing a website’s content with keywords may have worked in the past; nowadays you get penalized for it by Google. You may instead create content on the website with one or two specific keywords. You may use Latent Semantic Indexing (LSI) i.e., the use of similar keywords to avoid keyword stuffing. However make sure that the words you use are natural, and do not alter the flow of the sentence.

Copying Domain Name

A trademarked keyword cannot be used in your domain name. For example, we cannot use googleproducts.com or Yahooplacements.com, even if it may be available. If not, you may get a call from Yahoo or Google’s Legal team. Copyrighted words cannot be used in a domain name. If a website goes ahead and uses those keywords illegally, then it’s just a matter of time before they are penalized as per law of the land.

Using TM keywords in Meta Tags

Using trademarked (TM) keywords in meta tags may not be illegal, however, it is always better to be on the safer side and avoid incorporating them into our affordable web design. Instead of channeling our efforts into risky SEO techniques which can land us into trouble (or future lawsuits); we may as well do things the right way.

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PPC Trademarked Sites

There are certain keywords which are trademarked in Pay per Click (PPC). Those respective companies invested a lot of money so that they get a top ranking for the keyword, no-matter-what. Trying to outsmart them will again get you banned from Google and other PPC providers.

Fully Depending on Back links with Bad Content

Having backlinks to your site is not everything. There are other factors like the ones below.

  • Good Content
  • Social Media Links
  • Website (Optimization, Speed, Site appeal)

Along with backlinks, the above three factors decide your website’s SEO status.

Thus, we can see that a good Search Engine Optimisation ranking is not attained by shortcuts. A lot of hard work goes into it, along with the above specified DO’s and DON’Ts.

Tips For A Higher Google Ranking And SEO Optimisation Of Your Blog Content

The whole purpose behind getting a new website is to make you visible to the online community. You have to keep in mind that there are search engines out there, and that SEO Optimisation is essential for the online visibility your content. Having said that, how do you make sure that your blog ranks high on search engines?

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Here are the basic steps to follow, so that your site remains a ‘search engine favourite’ and has a top Google ranking.

 Size does Matter: Ideal Length for Blog Titles 

Make sure that the titles are 55-60 characters long. If they are longer, they will appear ‘cut’ in Google search results. Your title is sometimes the only thing your prospective customer user sees. So make sure it is enticing enough for them to stop, and click on it.

While you are at it, make sure that you don’t add ‘click bait’ titles. Click bait titles are usually misleading. So respect your audience, and give them more of what they want. Providing relevant content is also important for seo optimisation. Let your title deliver what it promised, and not just serve as click bait while your content has nothing to do with it.

Break it Up

Break up your post into sub headings. This will enable the viewers to scan your post and read the section which interests them more. It is also good for seo optimisation. Having sub headings dispersed throughout the post gives the reader a gist of what it’s about, just by skimming through it. Therefore, they can just scan the headings, get an idea as to what the posting is about and take the desired call-to-action (CTA).

Value Added Content

Let your content provide value to your online readers. That way, they will be enthusiastic about your next blog post and bookmark or subscribe to it. They will not only subscribe, but also share your blog post if it is good. Your audience basically wants solutions to its problems. So, you need to position yourself as an expert in your field and genuinely provide solutions to their most common problems. When your blog gets a lot of engagement, it also helps seo optimisation.

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Stay Relevant with Keywords

Keywords are seriously not what they once used to be, thanks to the regular changes in Google’s rules that govern SEO Optimisation. Stuffing keywords doesn’t do you any good. You content is what actually matters. Great content gives you results in the long run. You will definitely see ‘Terminator-like’ Google SEO algorithms come in future and destroy websites not adhering to Google Best Practices. Having said that, you still need to use keywords in the title and text; that’s the only way you can stay relevant to your niche and people will be able to search for you in the first place. Just make sure that these keywords are not over used or alter the meaning.

Add Visuals

Everyone is aware of the fact, that a picture is worth more than a 1000 words. Some people do not read the whole blog, they just skim through it. By having a picture with a description or perhaps an info-graphic, you can attract a lot more attention to your blog. Rather than having continuous and non ending paragraphs with no visual whatsoever, it is good to add relevant pictures in between to sustain visitors’ interest. No matter how interesting your blog may be, people will still not look at it, unless it contains at least one relevant image.

Following the above factors can ensure that you get a lot of traffic and achieve a good Google ranking via SEO Optimisation. Do you have any SEO tips which we may have missed out? Do let us know in the comments below.

Tips for Marketing Online To International Customers

Getting a website done, exclusively for a foreign audience is not a bad idea. However one needs plan his moves carefully, in this relatively unknown territory to stand a chance of survival. Here are some tips on how to go about it.

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Knowledge about the legal Issues
If you have the knowledge of the law of the land, it can save a lot of money and time. You need to know about the below issues beforehand:
• The law of that country doesn’t allow your website or product to be sold in their homeland
• In countries like China, you actually need to setup a physical office in their country, to start with.
• Some countries are not internet savvy and still have a long way to go.
• Some states of the same country allow a product to be sold, while others do not.
Do Research on the Keywords
We need to conduct a keyword research to see, which combination of words can be used successfully in SEO and Google Ad-Words campaigns. There are many keyword research tools available online. You need to know the kind of audience you are targeting, like their age, sex, interests, profession etc. A keywords research tool may not give you the exact results. You may hire locals to do the job for you. They will have more knowledge about the country’s culture. They will have a better understanding of the common search terms used by their fellow countrymen.
Know your Competitors
You must be aware about your competitors in the foreign market. They will certainly be more challenging than your local competitors. Once you shortlist your new competitors, you can research about their market share and strategy. Find out how they have built up their current positioning. This is very useful; it will in turn help your online and offline strategy accordingly.
Localize your Site
Have a local version of the site made. You can adapt it to reflect the target country’s culture, within the confines of your company or product’s color scheme. You could use the country’s flag wherever you find it appropriate. If you are selling products to that country, then use trusted and reliable payment methods like Paypal etc. You may also opt for their localized URLs like (1) .au for Australia (2) .uk for England etc.
Checkout Local Search Engines
In South Korea, Naver is more popular with a market share of almost 50%, while Google can manage only 30% of the market share. It is more suitable for the South Korean audiences and it caters to their local needs in the best possible way. Naver contains lots of images and flashy banners; in fact it may look too cluttered to the western audiences. Similarly, Baidu in China and Yandex in Russia are revered by the local audiences. Therefore, if you are thinking in terms of Google SEO for foreign countries, think again. Check out the ways in which you can utilize the local search engine to your advantage.
It is a good idea to reach out to the customers in another country by starting a local website. As long as you are flexible and adapt your site content and Web design to the right audience. You will still need to compete mostly with local players. However, there are no shortcuts to success. You will learn to craft a successful path from your own mistakes and experience.

Principles to Power your Facebook Marketing Strategy

Facebook has a reach of 1.7 billion users. It means that 25% of all humans on planet Earth are its registered users. This is a massive database by all standards and must be utilised to its full potential. If not, your competitors will definitely overtake you by leveraging its massive reach to reach potential customers.

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This means that you will need a solid Facebook strategy, to benefit from it. So here are a few principles to power your Facebook Strategy.

Show how they stand to Benefit

Once your product is publicised online and people come to know about it, they will be curious to know more about its practical applications. So engage with your new product, give them a live demo. This will obviously give you a firsthand experience of your own product. You will become aware of any issues with the product, even before you start getting reviews. You can also have a better understanding of its new features when you try it yourself. Let the audience perceive its value, via your demo and get to know how it works.

Be Data Driven

Whatever you post on Facebook or any other online social media channel must be analysed. Use Facebook Insights as well as Google Analytics to see which post is engaging and drawing a lot of attention. You will get an idea about the ‘anatomy of successful posts’. This will help you post more of what your audience likes, and less of that they don’t like to see.

Be Different, Be Bold

Don’t be afraid to be different. Speak out your mind. Give the audience a taste of your opinion; let them know that you are apart from the crowd. When you choose to follow the crowd, you will be drowned in the commotion. So, stand up for yourself and voice your opinion; the crowd loves original, strong and authentic people. Embrace what makes you different and stand by it. Resist the urge to play it safe; it’s okay to be a bit controversial as long as you are not being racist or inciting violence.

Converse with Customers

The advantage of social media is that you can talk to customers and have them engage with you. Unlike traditional ads, you may thus have a two-way interaction regarding your product and services. You may even invite some customers to try your new product. Have them engage with your brand, and experience it firsthand. Also, share pictures of your customers engaging with your product and tag them. Encourage them to comment about their experience with your product. All this creates a buzz about your brand.

You may use the above guidelines to power your Facebook strategy. There are many finer principles to guide your Facebook Strategy and we will reveal more of them shortly. Do you have any ‘secret recipes’ to spice up a Facebook strategy? Do let us know in the comments below.