How do you promote your Business with Mobile Internet Marketing?

 

Mobile internet marketing, which also includes App marketing, can help you drive engagement to your brand, grow your customer database and get more sales.

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It is a well-established fact that more than 50% of web visitors browse through mobile devices. In fact, Amazon.com has recently released stats that showed that 60% of the users did their purchasing in the recent holiday season over the mobile. That amounted to around $1 Billion in sales for Target.com.

A strong mobile marketing strategy is a must. According to target.com, it was reported that more than 60% of its traffic from November to December 2015 came through mobile devices.

In order to benefit as a business owner from your mobile internet marketing strategy, here are a few tips for having a mobile friendly website:

1.Have the right set of keywords

Keep the keywords phrases to a minimum of 3 words, don’t go beyond that. Also, make sure that you make use of local terms along with the keywords. That way, you will be more visible in local searches.

2.Provide contact information

If your business has a physical office, then provide the exact address and location details. Make sure that you include a map. This will enable your customer to find you locate you more easily. If you need to register on Google maps, go ahead and do so.

3.Incorporate the offers on-site

Once you have a campaign running, you also need to have offers incorporated onto your mobile site. Along with the offers, also, place an opt-in form for users to register and receive future promotional offers.

4.Be device friendly

Make sure that your mobile website is compatible with all devices. Update your code, in case, a new device comes along, so that users of this new device don’t miss out on any of your offers.

5.Location-based mobile internet marketing strategy

According to stats, shopping takes place within a 15 km radius of a consumer’s residence. Hyper-localized or location-based mobile advertising, uses data analytic tools and IP geo-location technology to influence social data insights and location data. Make sure that you use this new technology to target people based on their ‘current’ geographical location.

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SMS Mobile Marketing

There is a myth that SMS mobile marketing is full of rules and regulations and there are a lot of cases pending in the courts where people have these businesses ‘cornered’. The fact is that SMS marketing is like any other channel like social media and email, where certain rules and regulations (classified under “common sense” category) do apply!

A few SMS tips:

 

  • Your SMS campaign has two parts (a) keyword and (b) short code
  • It also includes a call to action
  • Add incentives as part of your message ($20 off or 50% OFF)
  • Make sure you have an opt-in message first so that only willing customers will be part of your list.
  • As your campaign goes along, analyse how it is going. Also, have a consistency about your campaign and don’t stop all of a sudden.
  • You may thus, send them relevant offers if they are presently very close to your location using hyper-localized SMS mobile marketing.

Using WhatsApp and WeChat

You may also use popular chat applications as part of your marketing campaign

  • If you are targeting Chinese, then get your advertisement on WeChat
  • If you are targeting India or Singapore, you need to know that WhatsApp is a very popular means of keeping in touch
  • You may use such popular Apps as marketing platforms and run some popular contests to encourage people to share these contest pictures across their contacts in their network.

Thus you can have the vast expanse of the mobile world at your disposal, and make the best of it using a proper mobile strategy, and incorporating the above-mentioned tips.

When and where do we reach these mobile users with our ads or online campaigns?

According to stats over 90% of these users have the mobiles with them 24x7. That means they can be reached anytime with our ads and online marketing campaigns.

Customer Service

Most of the online products involve shipping, handling, and door delivery; thus, the consumers need you to be there when they have clarifications or complaints. There is no space for a mobile “dead air”. The services must be managed efficiently and appropriate communication channels must be kept open, all the time!

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There are so many innovative ways to do mobile marketing and so much literature written about it, that most people really don’t know where to begin. Here are a few more ideas:

Discovering new ‘mobile habits’

For e.g., taking a “Selfie” is a popular hobby, it can be exploited to serve your business ends. Photo contests can be held, where people click selfies with your products and stand to win goodies.

Selfie Campaign called #KissForPeace

Axe Deodorant capitalised on this selfie craze on Valentine’s day in 2014. Going with their tagline, “Make love, not war”, they asked couples to take selfies of them kissing each other, in order to support their cause for peace. This generated 10,000 tweets on Twitter and 8,000 on Instagram. The company also cross-promoted this contest on other media like TV and even the Billboards in Times Square.

The IKEA way

Ikea has recently come up with a mobile Application (App) , where you can take pictures of your home, and then place the desired furniture (from the 3D IKEA catalogue) in that space and see how it looks. Now this can automatically attract lots of signups and downloads, product awareness as well as sales.

Mobile App marketing - develop an innovative App

You may plan your mobile app marketing strategy along those lines. For E.g., if you modify cars, then you can have a similar application which can do the below tasks.

  • Users will be able to select their car model from the 3D - library display in the app.
  • They can choose to colour the car according to their choice
  • They can add a spoiler, bumper, halogen lights, and other accessories, carpets, seat covers etc, and see how their car looks like thanks to the App’s realistic 3D simulation capability.

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Having an ‘app marketing strategy’ results in the below advantages:

  • You will be visible to your prospective customers all the time.
  • It is a direct marketing channel, where your services and products can be got at the touch of a button.
  • You can also be sending updates and offers directly to customers.
  • More the app gets downloaded, more is your customer database – it is as simple as that!

If all these ideas are confusing and still you don’t know where to start, then look around to find a success story and take-off from that point. Success in the world of internet mobile marketing is just a matter of spotting the opportunity when it comes along and making the most of it before your competitors do.

Social Media Tips for 2016

Social media is the best and cheapest way to advertise your product or services. However it must be done in a subtle way.  Here are a few tips to achieve the same.

social media tips - 601x340

Social media is becoming increasingly popular across the world. While the number of Facebook users across the world is 1.49 billion, Australia accounts for almost 1% of that number with 14 million users. It also has 2.8 million Twitter and 5 million Instagram users. Social media marketing (SMM) opportunities must therefore not be ignored. Here are a few tips to make the most out of Social Media channels.

Quality of Postings

People are no longer interested in pure business and commercial postings. They like to have something which will be useful. In fact, it's their very motive behind liking your page or channel. Obviously, they do not want their timeline to be bombarded with ad postings. They do not want to be pushed into installing apps or entering sweepstakes contests. Therefore, the more useful content you provide, the wider will be your reach.

Have Specific Goals

Each of your target audience uses specific social media channel. So your content needs to be tailored to suit that particular channel. Some of them may be active on Facebook while some others may be active on twitter. Another set of people will be active on YouTube while others may spend time on Pinterest. Therefore, your content should be tailored to different social media and posted online at the best suitable time.

Simplicity

Keep your postings simple. The language must not be too difficult or technical to understand. Anybody with the basic understanding of English must be able to understand what you just posted.

Have Online Contests

Your social media marketing strategy could also include an online contest, which fits your brand. It could be a Twitter re-tweet contest or a Facebook sweepstakes contest. For e.g. you could ask the contestants to give a caption to the specified photo and win prizes. You can use a hashtag to track the contest entries.

Consistency of Posting Content

You must be consistent with regards to the content postings. It should be interesting to the audience. You may also post others’ content with your comments. That will indicate your understanding of the subject and the fact that you are up-to-date with the latest trends in your respective field. Sharing others’ content will also facilitate an interaction with them. They may re-tweet you in return, and expose you to their respective audience.

Use Accurate Keywords

You must use, accurate keywords or hashtag for your postings. Do not use broad or generic keywords. Narrowing down your audience by using the right keywords may help you target people who are interested in your brand.

Researching Social Media Trends

A research on the current trends will be very useful. A thorough research will help you understand what the people are clicking on. Social media analytics tools can be utilized to gather useful information on the trending popular content. That way, you can also be aware of what interests the audience and plan your postings accordingly.

Current Affairs

One must also be aware of what is going on in the industry as well as the rest of the world. That way, a brand can position itself after acquiring the knowledge of the latest in the industry news as well as the rest of the world.

Time Management on Social Media

Managing your time is very important on social media. Social media optimization (SMO) is nothing but the efficient use of social media to promote your product or brand. When you are spending 5-6 hours a week on social media and related promotions, make sure that it is productive. If the number of brands and their related social media accounts is growing, you may use social media automation tools like Hootsuite, Social Oomph, or IFTTT.

If you are just gotten your website designed by a Website Design Company, then SMO and social media marketing will be the next step. That is how you to promote your website to attract more business. You can leverage the growing popularity of social media to your best advantage.

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Email Marketing is Bound to make an Impact on your Businesses

There is a lot of buzz surrounding Social Media and its marketing potential. The email is also an outstanding marketing channel, which is overlooked by small businesses. So, how do we go about our online marketing? Read on!

An email is still a very effective tool and has the potential to singlehandedly take on the task of e marketing a company and its products to the rest of the world. However, it has to follow certain guidelines.

Relevant Subject

Always be sure of your aims and objectives; that is, why you are emailing the person in the first place. Let the subject of your business email give them an idea about the purpose.

Email Promotions - Segmented Targeting

During course of your e marketing, do not email all your subscribers at once. You could segregate your emailing list according to city or state. You may target one segment in the first email blast and another one in the next – according to its relevance.

For example, if you are a popular restaurant chain which is opening its newest outlet in a particular city, you could send an invite to all people from that city. There is no meaning in sending out this particular business email to people residing in other cities, or it will obviously attract un-subscriptions.

Make it look Personal

Do not address your audience, as “Dear All” or “Dear Subscribers”. Call them by their first name; for e.g.“Dear Paul” or “Dear Mary”; it adds a personal touch and helps sustain a healthy professional relationship. This feature of automatically inserting individual names is present in most bulk mailing software; you may use professional software like Mail Chimp, 1And1 Mail,or e-Campaign.

Sending Newsletters

As part of the email marketing strategy, apart from product promotions, you can send out newsletters once or twice month. Subscribers love to see quality content. It can be anything like an informative article related your field or related tips.

Make a Good offer

When you run an email campaign, you need to offer your subscribers something good, like a FREE discount coupon or consultation. For example, if you are a Fitness consultant, you can offer a free consultation. If you are a restaurant, you can offer a 20% discount coupon.

Google Analytics

To check out the effectiveness of your email campaign, you can use Google Analytics to checkout your landing pages, blog and social media to monitor their engagement. You may also keep a watch for un-subscriptions. Analyzing things gives you a better understanding of how to go about your future email campaigns.

Cross Promote Channels

The email you send out to subscribers should also contain a link to promote other channels like Facebook, Twitter and Pinterest.

Avoid Spamming

Take precautions and avoid spamming. If people did not originally subscribe to your emailing list, it is best to leave them alone rather than bombarding their mailbox with spam.

An email marketing strategy, if rightly done, can directly influence a company’s growth and success. For more information on email marketing and affordable web design, contact us.