Ever looked at the dresses in your wardrobe? Of course you will pick and choose the new looking ones for your official meeting, going out for a date, or attending a dinner party. The same holds true for your website. Visitors come there looking for something new and the onus is on you to give them the “new things” which they are looking for.
Often questions prop up in the minds of business like can they redesign their website without losing on the search engine optimization (SEO). If your website pages already rank high on search engines such as Google or Bing then businesses will be all the more reluctant to make any changes to their website. Why disturb something which is already working well they ask.
This exactly is the trap which business owners fall into knowingly as well as unknowingly. But you shouldn’t keep a stale website just because it ranks well due to the SEO factor. It may be true today but won’t work tomorrow. Good thing always is to have a fresh, customer-friendly and great SEO website content.
Certified SEOs work tirelessly behind the scenes to give optimum results for their client’s websites. So can you re-design a website without losing SEO ranking? Yes with some proper work and planning. So what are the primary steps for it? We examine this in detail as follows:
To begin with hire an SEO expert in your team. This is essential since you as a business owner is responsible for running the company, not for running the programmes. You would need SEO experts, website designers, software programmers as well as management professional, all on the same table. At our company we work together as a team to deliver good results for our clients. There is a great coordination between design and SEO team for this. One good way to achieve solid result is to make SEO a part and parcel of design from the very beginning and not which is made to come at the very end. So before you begin work on rebuilding your website make sure that your team is all set and ready to go.
Moving forward you need to evaluate where your website stands in terms of SEO and that too in each and every page. Tools such as Google Analytics, Wordtracker, RavenTools, Majestic SEO, Link Research Tools, among others will give you a fair idea on this. This analysis is needed to ascertain which SEO strategies are working well for your website and which are not. This way we can get a fair idea on what to do while redesigning the new website. This will enable in increasing the ranking on search engines.
Once you begin working on the new website make sure that all the work is stored in a location which is not accessed by Google or any other search engines to crawl and index. If Google finds out duplications in text elements (even those which are necessary when migrating from old website to the new one) it will start penalizing. Hence both the old and the new website cannot exist on the public web simultaneously. Both the new as well as the old websites need to be backed up religiously to prevent any collapse.
While redesigning the website you need to incorporate the insights gathered from initial SEO analysis in Step 2 into the new website. Retain keywords which are popular and avoid words which aren’t working. Replace those words with new ones to make the content look fresh. The team needs to execute the tasks to post online the best content which is useful for customers who may browse from different channels of their choice such as smartphones, desktop computers or laptops.
So take full advantage of all website redesign features and ramp up your site and your business. Make sure that it is mobile friendly website which can guarantee success. When the website is tested and re-tested you also make sure that all the pages that you are redirecting to the new site from the old one are rightly linked to the new one and your customers can navigate it without hassles.
Our team is adept in redesigning websites with an eye for detail in matters pertaining to SEO ranking. Contact us for your redesign quote. We can assist you.