When you plan to write evergreen content for your blog, it obviously needs to be subject-specific and stand the test of time. Is this possible in today’s ever-changing world, where technology is changing rapidly? So how will you make sure that it stays relevant time and will continue to get traffic? Here are some tips.
Let content match your product
Let’s say, for example, you own a fashion brand. In this field, there are tonnes of great content ideas you may come up within a short period of time. However, if you are selling a less glamorous product like a mosquito repellent, or house cleaning services, then the content obviously cannot be as glamorous or interesting like the former.
Nevertheless, we found the following pest control blogs very interesting:
Therefore, it goes without saying that you don’t need a glamorous product to write a great blog. Your blogs can be just as interesting, even if you don’t have a fashion product to sell.
Identify Customer Problems and Solve Them
Customers will flock to your site when they know what they will get from you. If you own a restaurant, then they may be interested in your popular recipes, if you are fashion designer, they may ask you for grooming tips and so on.
Here are some DIY and problem-solving sites that we found helpful.
These sites basically fulfil the needs of their respected visitors by providing solutions to most of their problems in a DIY (do-it-yourself) format. Most of the DIY solutions given in these sites will remain ever-green at least for a long time.
Search the Analytics
Check out the site stats to see which search keyword is most commonly used to get to your website. Once you analyse the valuable site data, you will know for sure what works and what doesn’t. You can check the traffic stats to know which kind of posting is attracting huge traffic and which isn’t.
Check out Keywords Rankings– Update Content, Keep it Fresh
Check out the keywords you want to rank for and how those are actually ranking. Find out which keywords are doing better and which are not ranking well. You may plan your content likewise (by incorporating the required keywords in the right proportion. It is possible that the keywords which ranked well, came down due to old content; if so you need to tweak the related content a little bit and make your keyword rank well again.
An old blog need not necessarily be discarded. It just needs to be prepped up with the latest information & added graphics and updated once again.
Be Specific and Technical
Your blog pertains to your niche, so don’t shy away from being technical. Your aim is not to please all audiences, but to deliver the right traffic to your site. So it helps you in the long run to be more subject specific in your blog; avoid the urge to be generic and understandable by one and all.
People have an obsession with the top 10 of everything. Create a curated post containing the top 10 of your respective field. I’m sure people will love it. You may further include links inside those postings for further information. People also love listings and the will definitely come back to your site, to see more of it.
The above tips will help you carve out evergreen content for your blog. The term ‘Go Green’ doesn’t just refer to your environment. It applies to your blog too (pun intended)!