Principles to Power your Facebook Marketing Strategy

Facebook has a reach of 1.7 billion users. It means that 25% of all humans on planet Earth are its registered users. This is a massive database by all standards and must be utilised to its full potential. If not, your competitors will definitely overtake you by leveraging its massive reach to reach potential customers.

Facebook marketing strategy

This means that you will need a solid Facebook strategy, to benefit from it. So here are a few principles to power your Facebook Strategy.

Show how they stand to Benefit

Once your product is publicised online and people come to know about it, they will be curious to know more about its practical applications. So engage with your new product, give them a live demo. This will obviously give you a firsthand experience of your own product. You will become aware of any issues with the product, even before you start getting reviews. You can also have a better understanding of its new features when you try it yourself. Let the audience perceive its value, via your demo and get to know how it works.

Be Data Driven

Whatever you post on Facebook or any other online social media channel must be analysed. Use Facebook Insights as well as Google Analytics to see which post is engaging and drawing a lot of attention. You will get an idea about the ‘anatomy of successful posts’. This will help you post more of what your audience likes, and less of that they don’t like to see.

Be Different, Be Bold

Don’t be afraid to be different. Speak out your mind. Give the audience a taste of your opinion; let them know that you are apart from the crowd. When you choose to follow the crowd, you will be drowned in the commotion. So, stand up for yourself and voice your opinion; the crowd loves original, strong and authentic people. Embrace what makes you different and stand by it. Resist the urge to play it safe; it’s okay to be a bit controversial as long as you are not being racist or inciting violence.

Converse with Customers

The advantage of social media is that you can talk to customers and have them engage with you. Unlike traditional ads, you may thus have a two-way interaction regarding your product and services. You may even invite some customers to try your new product. Have them engage with your brand, and experience it firsthand. Also, share pictures of your customers engaging with your product and tag them. Encourage them to comment about their experience with your product. All this creates a buzz about your brand.

You may use the above guidelines to power your Facebook strategy. There are many finer principles to guide your Facebook Strategy and we will reveal more of them shortly. Do you have any ‘secret recipes’ to spice up a Facebook strategy? Do let us know in the comments below.

7 Unique Corporate Gift Ideas for Clients

Thankfulness is a part of every religion and culture, and its by-products are happiness, love and sustained relationships. This concept can also be extended to the business world as well. Given the fact that it is the customer who puts the bread on our table, it serves our best interests to say ‘thank you’. One of the best ways to do this, is to present them with a token of our appreciation or a unique gift.

corporate gift ideas

When we think about corporate gift ideas for clients, most of us visualise corporate diaries, branded pens, watches, calendars, planners, USB sticks and the like. However, when it comes to family members, we consider their likes and interests before selecting an appropriate gift. The same holds good for your business clients as well. Thus it is always better to give them what they prefer.

Corporate Gift Ideas for Clients

Having known your clients for long, Im sure you will be aware of their likes and dislikes. Keeping that in mind, here are a few corporate gift ideas for clients.

Tea and Coffee Hamper

Clients, who love hot beverages, can be gifted with a Tea and Coffee Gift Hamper. It contains an assortment of different flavors of coffee and tea meticulously arranged into a gift hamper. Thus, it acts as a visual treat and looks desirable at the outset. You may check out some sites, where they can be ordered online like

Beermats or Drink Coasters

A beermat is an object on which you can rest glasses containing drinks. This is used to avoid the glass from being in direct contact with the table surface, thereby preventing any possible damage or scratches. They can thus be gifted to clients who socialize a lot. These beermats can be personalized, before giving them away.

Marketing and Motivational Books

If your client is an avid reader, then this can be an ideal gift.  And who doesn’t need motivation? You can find books on motivation, marketing and various other subjects on Amazon.com.

A Miniature Waterfall

This is again very popular decorative item; it provides a soothing atmosphere and therefore helps to calm one’s mind. It is easy to install and can be used either at home or in the office.

Bonsai Trees:

This is a gift which can enliven the home or workplace and therefore serves as an ideal giveaway.

Chocolate Hamper

Everybody loves chocolates. If your clients also have a sweet tooth, then why not allow them to indulge in some chocolates and remember you in the holidays?

Dry Fruit Hamper

Although a fruit basket makes a good gift, we personally love dry fruits and suggest that you gift the same. This hamper contains an assortment of dry fruits; they obviously have a longer storage life.

Therefore, we find that there are many more corporate gift ideas for clients ; the main idea is to be considerate enough to understand their likes and dislikes and choose the best ‘Thank You Gift’ to make their spirits come alive!