Unleashing the incredible power of video marketing even if you are a newbie can pay rich dividends. You may fail to convey about your product but a well-crafted video will do the job for you working 24x7.
Video marketing has gained more prominence as we navigate through the fourth industrial revolution. It is the best tool to communicate your ideas and your message and in the process earn for you dollars. Best is to keep things as simple as they can be. The key is to be well-versed with your objective before you start making your video.
Why to publish a video? – This is the first question that you need to ask yourself before posting it online. Is there a requirement? The video should connect with your viewers. Often customers search online for finding solutions to their problems. It could be anything, may be buying a product, or getting rid of something which bothers them, and so can you give a solution to their suffering. If yes, then they will watch your video for tackling their ailments.
The plus point with putting up videos is that you don’t take the pain to explain again and again.
Videos will build your brand. When you are new in the market you can use videos to reach out to potential customers telling them about your company and your products.
Once they like it then they will share the video through social media platforms such as Twitter, Facebook or WhatsApp and in the way not only bring traffic to your website but also boost your sales. You do publishing and if your video is liked then public will take care of the rest.
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Make your video interactive – Interactive videos attract maximum people. Comments from your audience matters. It improves your SEO. Respond to the comments, tweets, raise questions and allow your viewers to answer them in the comments section.
Watching your video – The job is not done just by uploading the video on YouTube. You need to keep a tab on how much of your video is watched. It is important to know where your customer switches to another channel. Keeping your customer engaged is an arduous task. To overcome this challenge it is advisable to keep your video short. No one has the time to watch an entire movie. Research has shown that videos that last around 5 minutes are the ones watched most.
Searching your video – Content is as important as visuals. A well written content will give your video meaning. People visit content and read a bit and then click on the video. Search engines cannot locate your video and if you want it to appear on search engines then content is a must. Keep an attractive headline and a punchline pulling your viewer to watch out the video for more action, introduce those like buttons – “Facebook, Tweet”, etc. which promote your video.
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Notification of video – It is a good thing to notify your subscribers about your video. But when you upload too many videos and each time your subscriber gets notification then you are spamming him. He may discontinue watching your videos. To avoid this when uploading your video make it private and then when it is uploaded uncheck “notify subscribers” in advanced settings and then make the video public. This will ensure that you reach viewers and keep your subscriber base intact as well.
Further actions – You have succeeded in drawing their interest and now you want to retain them further. It is a challenge. This can be overcome by including links below the videos to direct your customer to find out solutions. For example, if video is about your production process then you can have a page which directs them to information about your other products. Or links such as get the exact product here or talk to an expert here will also serve well. The idea is to keep the visitor engaged on your page.
Hiring professionals – You may be taking all these steps and yet not finding success. If you are not experienced then it is difficult to find the right video marketing strategy. Video production or marketing professionals can do that for you. May be time to hire them.
