5 Things you Must know about Branding your Small Business

Branding a business and that took a small one is quite a daunting task. It is however doable with some forethought and consistency. With some tips you can establish your brand in the market and make your own space.

Knowing Your Customer:  Customer is the king in the business circle and everyone in the scheme of things demand plug and play facilities. The world has moved beyond logo and designs. You need to build relationships with your customer. This is possible when you are fully aware of what they need and can you serve them on a platter. As a businessman you need to understand what they purchase, why they purchase and how they purchase. Which channels they use to peek into businesses similar to that of yours.

Zero in to your niche audience the ones who benefit the most from what you offer. Customize your brand and services to this niche segment to focus on them primarily rather than trying to create an appeal at once on several quarters. As your business grows and enter into new markets you will for sure carve out more niche sectors which will need to be tapped. When you begin marketing for your niches then you can design value propositions with each target market in mind and address their distinct needs.

Knowing Yourself:   First step begins by knowing yourself and your product. What inspired you to create the business? Is there anything new that you are bringing on the table for your customers that would compel the audience to look into the product and go ahead to buy them? Your brand must sell itself. You can make it by offering the simplest solution for a common problem which ails a customer or you are offering something unique not available in the market. Whatever it may be it is that something vital that you have to offer for your potential customers. Focus on that and deliver the best, customers will make a beeline for you in the long run.

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Communicating Effectively:  As people say, “first impression is the last impression”, it is very important to get the first step right. The product may or may not be good but hallmark of good salesperson is that they turn the ordinary into extraordinary through their tongue. In the process your customer himself will start advocating your product just because he fell in love with you in the first place. So open communication always helps you in your business and the world starts taking notice of your company. Investing time and energy into fostering long-lasting relationships with your customers will pay you rich dividends in future.

3. Communicating Effectively

Design to Impress:  A well designed product sells on its own since appearance counts. The style and design of your logo, headline, catchy phrases, color, and so on must be unique, lend an aesthetic appeal and touch the heart of the masses. Such products give a surety to your customer that it won’t go wrong. This reinforces the value of your product in the mind of your customer and eventually builds the brand. You need to turn your customer into a fan of your product with the best designed e-mailers, brochures, advertisements, websites, etc.

Consistency:  More often than not you know what your favourite drink tastes like, you know what the smell of the scent that you use every day, and you can make out what the phone which you ordered online looks like. This is made possible due to the familiarity and consistency of products such as these which you use regularly. In the same way it is utmost important that the product you wish to sell is known to the audience and you are consistent with it. Without consistency your product will not be recognized and profits won’t come to you. So build up on the great array of designs that you have come up with for your product and deliver them on a platter for your customer. Your research, design and message consistency determines your success besides building long-lasting and profitable relationships and the game begins with your website, the front-end of your business.

Five Cool Frontend Development Tools

Officially we are witnessing “Fourth Industrial Revolution” in front of us with technology creating an entire new generation of web applications. These are richer in content and making these demand constant changes on the front-end. Firms are in search of resources to shift gears and streamline their work and increase productivity on a day-to-day basis.

Developers spend quite some time researching for design blogs and browsing through various websites for tools to garner an easier flow for their work. The following 5 cool front-end tools could come handy for your everyday business output.

Edge Code

Formerly christened as Brackets, Code has been built by Adobe Systems to enhance the capabilities of other applications, for example, Dreamweaver. Adobe Edge Code is a lightweight text editor for web developers and designers. It gels well with HTML, CSS and Java Script Code comes in-built with all functionalities of the erstwhile Brackets and additional extensions that integrate with other Adobe products such as Edge Inspect, Edge Web Fonts, and Adobe Kuler. This gives you access to a world of fonts and color palettes that you could use in your development Endeavour.

Edge Code

For those having Apple ID, Code comes free. It is well worth a try since it speeds up development time through display of code changes directly on screen.

Snipping Tool

Pressing print screen button and copying the image on screen is a shortcut to show someone what is on screen. This is exactly what a snipping tool does. Snipping tool is a screen shot tool. Select the area and in the editor highlight or encircle the areas for review, save them and send across or use for future reference. You can capture a free-form snip (drawing a free-form shape around an object), rectangular snip (dragging the cursor around an object to form a rectangle), window snip (selecting a browser window or dialog box that you want to capture), and full-screen snip (capture the entire home screen).

For Windows 10, open Start button and type snipping tool in the search box and select snipping tool from the list. You can after saving the snap shot email your client for further action.

Codepen is the handiwork of CSS wizard Chris Coyier and his friends Alex Vazquez and Tim Sabat. Codepen is a social development tool for front-end designers and developers. A unique feature of the tool is that it allows users to experiment with code in the browser itself turning it into a virtual playground. Want additional features, get on to their paid account, it will be a virtual treat.


Breakpoint Tester

To easily test the responsiveness of websites at various breakpoints when creating something responsive is a challenge. Breakpoint Tester solves this issue and helps you scan sites’ style sheets for defined breakpoints and display them tiled in your browser. Breakpoint Tester is a handy tool for getting an overall view of how a project stacks down.


Last Pass

Last Pass is your password manager and password generator that locks your passwords and personal information in a secure vault. In the process it keeps you protected. Since it keeps a track of all your account login details you are not required to remember your passwords, key them in or click on the forgot password button. They give a great way of reducing login time and managing accounts between teams. Last Pass has got safe and secure safety features and can be customized as per your needs.



Panda is a great chrome extension tool to stay abreast with what is going on in the design industry. You can make the most of Chrome with this extension tool. Panda can replace your default tab. Enjoy the peace and quietness of the lively news feed on the left and beautiful tiled feed on the right.


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