Apart from content it is the design and functionality of the website that a designer has to keenly look into. The job of the designer is to lend the aesthetic appeal to the viewer of the site and also take care of the programming aspects. The website should not hang or be slow in loading. It is an open trade secret that a poor user experience will drive away visitors from your site, your hits will go down and business will get affected adversely. Throwing light on the crucial role that a website plays on the audience, Victor Trump, a leading web developer working for major clients in Australia says, “In today’s cutthroat competition where businesses put up their best stuff online to grab instant attention of the viewers it becomes all the more imperative for website developers like us to think out of the box, arrange and re-arrange the content and visuals, adopt new trends, all this without disturbing the user experience.” If the user gets disturbed then your business ultimately flops, he signs off telling the reality.
Patricia, a designer working with an Australian multinational firm quips, “Web designing is boundary less. Sky is the limit for design and the trends will keep on evolving as years pass by and more R&D happens in institutions and workplaces. The process can often be complex and you must be prepared for mixed results as well.” Although there are no short-cuts or set templates for success, a website developer can integrate the following 9 trends to make the site and the business appealing among the masses:
Videos: More often than not people are visual learners. Images, sound, animation and live streaming catch their attention. Eyes move faster in seeing visuals than reading text. Videos can tell stories at an attractive pace than a written piece which the reader has to take efforts to read and understand. When you have only 10 seconds to capture the attention of your site visitor and makes sure that he does not surf away to some other channel, you need videos. The videos could be of short duration, medium duration or long duration but it is a must have for your business.
Advanced Design Elements for SEO Landing Pages: SEO has evolved over the years and having walls of text alone is no longer a trend. Text alone cannot get you the ranking you wish on search engines. Google lays much emphasis on user experience and it is more important than ever before to improve user experience with some simple but good design elements. Often users may read about 20 per cent of the text on a page. So you need to think in terms of using graphs, animations, and catch lines, other visual elements to draw your visitors and initiate them into the business that you want to get out from them. This is your action plan for the site.
Google Fonts for Faster Websites: Speed matters a lot for the success of a website. To keep your site in the forefront and attract more number of visitors to your site it is essential that your page loads at a significantly quicker rate than that of your peers. Google fonts enable you achieve this without disturbing your brand in any adverse way. With Google fonts you will gain access to unique typography covering 135 languages.
Design for Mobile Users: Hand-held devices have revolutionized the way content is read and shared. It is with the cell phone that people nowadays access content, whether in meetings, driving, or on the move, or even when relaxing on bed. Mobile traffic is at an all-time peak. This has forced companies to change gears and employ strategies for web surfing through mobile phones.
Prominent Buy Button: To give people a better shopping experience you need to display the buy button prominently on your website. This is a crucial factor in clinching deals and improving sales.
Using Accelerated Mobile Pages: To increase traffic to your website you must employ Accelerate Mobile Pages. This will enhance the traffic to your site and give a good mobile-first experience.
Clean Bold Design: More companies are entering the foray to have big and bold design elements including videos with geometric typography and heroic images. B2B companies are employing this tactic.
Active Chat Sidebars: Chat bots and live chats are very common and functional in many B2B and B2C websites. You will find it on the right-bottom portion of the website. More websites are reserving the sidebar space to display the user’s most recent history with the website.
Interactive User Experience: Customers today have high expectations from a leading brand or company. They spend their hard earned money after all for your product. To expand your market base and strike a chord with customers through the sales funnel is a daunting task. To meet this expectation, your website needs to be interactive. There should be interaction and engagement between your brand and the potential buyer. Some customers may not have patience but you need to hold them back and tell them what you can offer.
The above are some of the emerging trends which web developers need to look into to create a website that will attract the attention of potential customers.